TABLE OF CONTENTS

Part I: The Traveling Public and Tourism Promoters

Chapter 1: Introducing the World's Largest Industry, Tourism
Chapter 2: Marketing to the Traveling Public
Chapter 3: Delivering Quality Tourism Services
Chapter 4: Bringing Travelers and Tourism Service Suppliers Together
Chapter 5: Capturing Technology's Competitive Advantages

Part II: Tourism Service Suppliers

Chapter 6: Transportation
Chapter 7: Accommodations
Chapter 8: Food and Beverage
Chapter 9: Attractions and Entertainment
Chapter 10: Destinations

Part III: The Hospitality Environment

Chapter 11: Economic and Political Impacts of Tourism
Chapter 12: Environmental and Social/ Cultural Impacts of Tourism
Chapter 13: Sustaining Tourism's Benefits
Chapter 14: The Future of Tourism

ABOUT THE AUTHOR/S

Roy A. Cook is Professor Emeritus at Fort Lewis College.
Laura J. Yale is Professor Emeritus at Fort Lewis College.
Joseph J. Marqua is the CEO/EIR at Tourism and Hospitality Development Group.