TABLE OF CONTENTS

Part 1: Entrepreneurship: A World of Opportunity
Part 2: Starting from Scratch or Joining an Existing Business
Part 3: Developing the New Venture Business Plan
Part 4: Focusing on the Customer: Marketing Growth Strategies
Part 5: Managing Growth in the Small Business

ABOUT THE AUTHOR/S

Carlos W. Moore was the Edwin W. Streetman Professor of Marketing at Baylor University, where he was an instructor for more than 35 years.

J. William Petty is professor of finance and the W.W. Caruth Chairholder in Entrepreneurship at Baylor University, and also the executive director of the Baylor Angel Network.

Leslie E. Palich is an associate professor of management and entrepreneurship and the Ben H. Williams Professor of Entrepreneurship at Baylor University. Justin G. Longenecker established SMALL BUSINESS MANAGEMENT as a leader in the market from the first edition of the book 50 years ago. In addition to this market-leading text, he wrote a number of other business books and numerous articles in journals. He was active in several professional organizations and served as president of the International Council for Small Business.